Program Overview
What is an employer brand? It is implementing a well-aligned employment brand that can increase the likelihood of attracting and retaining employees that best “fit” the organizational culture.
In this session, professionals will take a look at their company’s current branding strategy and what elements need to be managed to effectively express the firm’s value proposition, culture, systems, attitudes, and employee relationships.
Participants Will Learn
- How to identify and clarify the company brand.
- How to develop steps to ensure the employer brand is well executed and maintained.
- How to review current recruitment and retention processes to enhance and implement powerful branding strategies.
Course Outline
Lesson 1: Defining your Brand
Lesson 2: Developing your Toolbox
Lesson 3: Discovering the Workplace Index
For a more detailed Course Outline, contact us.
