Employer Brand: Strategic Tool to Attract, Recruit, and Retain Talent

Human Resources
Employer Brand: Strategic Tool to Attract, Recruit, and Retain Talent

Program Overview

What is an employer brand? It is implementing a well-aligned employment brand that can increase the likelihood of attracting and retaining employees that best “fit” the organizational culture.

In this session, professionals will take a look at their company’s current branding strategy and what elements need to be managed to effectively express the firm’s value proposition, culture, systems, attitudes, and employee relationships.

Participants Will Learn

  • How to identify and clarify the company brand.
  • How to develop steps to ensure the employer brand is well executed and maintained.
  • How to review current recruitment and retention processes to enhance and implement powerful branding strategies.

Course Outline

Lesson 1: Defining your Brand

Lesson 2: Developing your Toolbox

Lesson 3: Discovering the Workplace Index

 

For a more detailed Course Outline, contact us.

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